Marketing Guides for Ecommerce & Lead Generation
Practical guides for businesses advertising in Egypt and the GCC. Learn how to evaluate campaign economics, distinguish enquiries from qualified leads, and decide what to fix before increasing your ad budget.
Break-even ROAS: Are Your Ecommerce Ads Profitable?
Understand contribution margin, fulfilled-order costs and returns, with an illustrative example and a checklist before increasing ad spend. Read the guide in Arabic.
How to Improve Lead Quality from Paid Ads
Define a qualified lead, measure the sales funnel and identify whether the bottleneck is the campaign, landing page or follow-up process.
How to Plan an Advertising Test Budget in Egypt
Plan a test budget, separate media spend from management fees and compare scenarios before launching. Includes examples in Egyptian pounds. Read the guide in Arabic.
Getting Messages but Few Sales? Diagnose Your Campaign
Find where prospects drop out, improve replies and compare cost per completed order rather than message cost alone. Read the guide in Arabic.
From measurement to results: Snapchat for a Kuwait pet brand
Ahmed Osama audited tracking across the brand’s website and mobile app, addressed measurement issues and launched Snapchat campaigns. The February 1–April 30, 2026 report recorded 3,944 purchases and US$169,414.68 in purchase value from US$18,054.80 in ad spend: 9.38 ROAS. These are attributed web-and-app results, not net profit.
Turn the analysis into an action plan
Explore media buying and paid ads management. For campaign examples, visit the separate case studies section.
