Ahmed Osama — Performance Marketer & Media Buyer
Ahmed Osama works with ecommerce and service businesses advertising in Egypt and the GCC. His work connects market and product analysis, paid campaign management, conversion tracking and performance optimization across Meta, Google, TikTok and Snapchat Ads.
8+ years of experience. More than $40 million in managed ad spend.
My experience spans paid advertising across platforms, helping ecommerce brands, apps and service businesses in Egypt and the GCC make better decisions about measurement, acquisition and growth.
What I help businesses improve
- Campaign structure: clear objectives, relevant audiences, budget allocation and creative tests.
- Measurement: distinguishing clicks, conversations, qualified leads and purchases, and comparing ad-platform reports with business results.
- Ecommerce performance: understanding margins, acquisition costs, returns and collected revenue before increasing spend.
- Lead generation: finding whether the weak stage is the campaign, landing page, qualification or sales follow-up.
How I approach an account
I start with the offer, target market and customer journey. Then I review the campaign structure and available conversion data, identify the main bottleneck and define a test that can answer a specific question. Scaling decisions should reflect commercial outcomes and the business’s ability to fulfil demand.
Explore the work and the reasoning
The case studies document reported results from individual campaigns. For example, the Egypt Meta Ads messaging campaign distinguishes conversation cost from purchases. Results depend on the offer, market, measurement and campaign conditions.
The marketing guides explain practical decisions, including break-even ROAS and ecommerce profitability (Arabic guide) and improving paid-ads lead quality. Numerical examples in these guides are labelled as illustrative examples, so they are not confused with client results.
Documented work: ecommerce and app marketing in Kuwait
Ahmed Osama audited tracking across the brand’s website and app, worked on measurement issues, and launched and managed Snapchat campaigns for a pet-products business in Kuwait. The report for 1 February–30 April 2026 recorded 3,944 purchases and US$169,414.68 in attributed purchase value from US$18,054.80 in ad spend, with a 9.38 ROAS.
These are combined website and app results reported by the advertising platform, not net profit or a forecast for other businesses. Read the Kuwait Snapchat case study and supporting reports.
Professional profiles and contact
Find Ahmed Osama on LinkedIn, Instagram and Facebook.
To discuss a campaign, share your website, target market, current advertising platforms and the outcome you want to improve. Contact Ahmed Osama on WhatsApp.
